Barrier-free and inclusive media: why does it matter?
We’re seeing a persistent movement to ensure that all media, including television shows, commercials, public venues, online media, and interactive content are available to people who are D/deaf or hard of hearing, blind/low vision, or have other physical or cognitive challenges. Although still in its infancy, the passage of laws and the realization that there is a large part of the population – somewhere between 10% and 20% – of individuals that don’t have access to the same information through audio/visual media, are affecting how media professionals create media.
Barrier-free media practices make sense…and cents.
Accessibility and inclusivity in media is imperative if we want to cast the widest net when creating awareness of a product or service, or ensure the viewability of television shows, a football game, or the latest movie. Currently, it’s estimated that there are approximately 30 million people (about 10% of the population) in the United States who are D/deaf or hard of hearing. By 2020, that number is expected to climb to 75 million. That’s a lot of people! Add to that the number individuals who are blind, low vision or have other challenges and you have a staggering number of people who aren’t getting the information you work so hard to broadcast. And everyone wants to be included. Think they don’t have purchasing power? Think again.
Planning is the key.
Creating barrier-free media is really best accomplished when included in the planning stages of your project. When products are created with accessibility in mind resulting in media or a project that is viewable/understandable by almost everyone, your exposure will increase significantly. Increase your exposure, increase your sales.
That’s where Arabotz Media can help. We’re experts at creating and supporting projects that ensure inclusivity for as many people as possible. We work directly with organizations that have specific media needs, media companies, agencies, etc., to support messaging goals while ensuring as much accessibility as possible. Arabotz Media can complete projects from beginning to end, script-to-screen or be a supporting part of your media / project creation team. We provide accessibility consulting, language services, venue support, full video production capabilities, website, gaming support, and more.
It’s not too late.
If your project is already created, it’s not too late to make some changes that increase your exposure. Depending on the project, simple changes and additions can be made to aid access to your media. Inclusivity makes a big difference – and impression. We promise.
Check out the rest of our website to find out more.
Then call us…because we all want to be included!